FOX FACTORY INC

LEADING DESIGN AND CREATIVE AT FOX. What a ride!

FOX
CREATIVE DIRECTION 
BRAND MANAGEMENT
BRAND BOOK

I've been at FOX Factory Inc as creative manager / creative lead. I have had a hand in everything from a new Brand Guide, to all Campaign content creation, product graphics, industrial design and generally every touchpoint of the brand. 

This Brand Book project took a year and a half with full fledged stakeholder inclusion working with a reputable agency SRG.

It was a pleasure to be involved on such an impactful project.

Please enjoy looking through this and the other projects below.

WE ARE FOX
with
BOB FOX

2022 kicked off with a banger. FOX shocks is rooted in downhill and offroad racing. Bob Fox breaks down the origins, key moments, and the innovations that are part of the FOX story. I helped produce these videos working with our word smith Gary Boulanger, video editor Dave Perkins, and clips from FOX's past and current content.

CREATIVE DIRECTION
DECKS ON DECKS
PLANNING AND EXECUTION

The documents below were all instrumental with communicating and executing some of our best Powered Vehicles efforts. 

I work with many creative contractors, Drew Pigott Creative as my main go to for building great creative proposals and plans. 

Ray Tracy has been invaluable with all the work we've done at FOX together. He is sincere and passionate about doing good work. 

I've had the pleasure of working with so many talented people while at FOX. I'll list them below because they are many.

PRODUCT
RENDERINGS
GRAPHICS

 

Presenting visuals of products before and after production has been a large part of the work i've done at FOX using Keyshot. 

OE partners like FOX, Polaris, and Kawasaki have enjoyed the fruits of these labors with eye candy and technology highlights. 

FOX
CONTINUED

This barely scratches the surface of what work has been done here at FOX.

There is so much I will be adding more soon. 

In the mean time check out FOX's instagram and ridefox.com where much of my work and collaboration comes to life.