FOX FACTORY INC
LEADING DESIGN AND CREATIVE AT FOX. What a ride!
I've been at FOX Factory Inc as creative manager / creative lead. I have had a hand in everything from a new Brand Guide, to all Campaign content creation, product graphics, industrial design and generally every touchpoint of the brand.
This Brand Book project took a year and a half with full fledged stakeholder inclusion working with a reputable agency SRG.
It was a pleasure to be involved on such an impactful project.
Please enjoy looking through this and the other projects below.
WE ARE FOX
2022 kicked off with a banger. FOX shocks is rooted in downhill and offroad racing. Bob Fox breaks down the origins, key moments, and the innovations that are part of the FOX story. I helped produce these videos working with our word smith Gary Boulanger, video editor Dave Perkins, and clips from FOX's past and current content.
DECKS ON DECKS
PLANNING AND EXECUTION
The documents below were all instrumental with communicating and executing some of our best Powered Vehicles efforts.
I work with many creative contractors, Drew Pigott Creative as my main go to for building great creative proposals and plans.
Ray Tracy has been invaluable with all the work we've done at FOX together. He is sincere and passionate about doing good work.
I've had the pleasure of working with so many talented people while at FOX. I'll list them below because they are many.
FOX x JEEP
The JEEP Campaign came to life as Drew Pigott and I took the liberty of putting together a campaign plan. I helped facilitate the 3 day photoshoot, laying out shot-lists and on-site photography direction. We collaborated with Marketing on the product copy, taglines, and roll-out timing.
Examples below include the final basic product catalog a our planning deck for the staged social activation to roll out for weeks.
A new Logo was created for the rushed "PERFORMANCE ELITE" product which bridges top tier, race-based technology with everyday function and utility.
This campaign became how we would continue to go about creative development of campaigns and was used for F-150 and Tacoma planning.
VISUAL BRAND LANGUAGE:
INDUSTRIAL DESIGN DIRECTION with ROBRADY
A constant challenge at FOX was elevating the aesthetics of the very utilitarian product. Through industrial Design direction and Marketing input I was able to guide many 3-D aesthetics implemented into final products.
This document below was created to be the guiding force for the Engineers at FOX when creating new products that all have unique "fitment" needs depending on the use case. Highlighting signature "Design Moves" of FOX was a great way to establish a FOX 3-D aesthetic guide.
I really wanted to eventually make a "poster" engineers could keep at their desks that gave inspiration when they were tasked with projects. In the end this document was great establish a foundation but still required an industrial designers touch to really make it "work"...
Presenting visuals of products before and after production has been a large part of the work i've done at FOX using Keyshot.
OE partners like FOX, Polaris, and Kawasaki have enjoyed the fruits of these labors with eye candy and technology highlights.